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Introduce the puppy to his collar and lead as soon as you get him home, well before he can start going outside. It will help to avoid the embarrassing puppy antics in public!
At home, put the collar on the pup, give him a treat and take it straight off. Repeat over the next few days so puppy learns to associate the collar with nice things. When he is used to the collar attach the lead and let it drag on the floor. Eventually, pick the lead up but avoid putting any tension on the lead at first. Never leave the puppy unsupervised with a trailing lead. By the time the puppy can go for his first walk he will be so used to the collar and lead he can then concentrate on all the other things in the outside world.